Icon Equipment – News
Official Distributor for Australia & New Zealand
Since 2012, Icon Equipment has been the authorised distributor and service partner for Serac in Australia and New Zealand — bringing four decades of French engineering excellence in liquid filling technology to local manufacturers. Icon Equipment was recently recognised as Serac’s top-performing partner in the Asia-Pacific region over the past 12 months, reflecting the highest sales volume across spare parts, service, and technical solutions in the region.
About Serac
Founded in 1969 by Jean-Jacques Graffin, Serac began by engineering the world’s first linear milk filling machine — a 600 bottles-per-hour system that laid the foundation for a company now operating in over 120 countries with more than 6,500 machines installed worldwide. Still family-owned, Serac has built its reputation on precision filling technology across dairy, beverage, food, home & personal care, and pharmaceutical industries..
Serac Technology Available Through Icon Equipment
Aseptic Filling (SAS Range)
High-speed aseptic filling for shelf-stable dairy and beverage products, without refrigeration. Throughput from 6,000 up to 48,000 bottles per hour (1L format), suited to manufacturers requiring sterile filling without compromising line speed.
Net Weight Filling
Weight-based filling technology delivering accuracy to within ±1g per 1,000g (0.1%) — critical for products where fill-by-weight precision matters more than fill-by-volume. Throughput ranges from 3,000 to 50,000 bottles per hour depending on configuration.
Aseptic Filling (SAS Range) PET Blow Moulding & Filling (SBL Range)
Integrated blow-moulding and filling systems for PET containers, combining container formation and filling in a single production step. Throughput from 4,000 to 18,000 bottles per hour.
Why Manufacturers Choose Serac Through Icon Equipment
- Local authorised support — genuine spare parts, technical service, and engineering support based in Melbourne, backed by direct access to Serac’s global engineering resources
- Proven at enterprise scale — Serac technology, supplied through Icon Equipment, is trusted by Australian and New Zealand manufacturers including Visy, Asahi, and Fonterra
- Industry versatility — a single technology partner covering dairy, beverage, food, pharmaceutical, and home & personal care filling requirements
- Decades of reliability — Serac’s 6,500+ installed machines worldwide reflect a technology platform built for long-term, high-volume production
Frequently Asked Questions
Is Icon Equipment the official Serac distributor in Australia?
Yes. Icon Equipment has been the authorised distributor and service partner for Serac in Australia and New Zealand since 2012, and has been recognised as Serac’s top-performing partner in the Asia-Pacific region.
What types of filling technology does Serac offer?
Serac offers aseptic filling, net weight (fill-by-weight) filling, and integrated PET blow-moulding and filling systems, serving dairy, beverage, food, pharmaceutical, and personal care manufacturers.
Can Icon Equipment service and supply spare parts for existing Serac machines?
Yes. As the authorised AU/NZ distributor, Icon Equipment provides genuine spare parts and technical servicing for Serac equipment already in operation.
What industries use Serac filling technology?
Serac technology is used across dairy, beverage, food, pharmaceutical, and home & personal care manufacturing, wherever high-speed, high-precision filling is required.
Making the Right Choice
Icon Equipment is Australia’s leading manufacturer and supplier of liquid filling, capping and packaging machinery, and the official Serac partner for Australia and New Zealand. We’ll be sharing our on-the-ground observations from foodpro 2026 — follow along or get in touch to compare notes.
We are your solution!
With Australia’s business landscape booming, there’s a growing call for top-notch liquid filling machines. That’s where companies like Icon Equipment step in. They’re not just offering machines; they’re providing solutions tailored to the distinct challenges and aspirations of Aussie businesses.
Contact Icon Equipment today and talk to our professionals for your next filling project! – click here to take action
We are your solution!
With Australia’s business landscape booming, there’s a growing call for top-notch liquid filling machines. That’s where companies like Icon Equipment step in. They’re not just offering machines; they’re providing solutions tailored to the distinct challenges and aspirations of Aussie businesses.
Contact Icon Equipment today and talk to our professionals for your next filling project! – click here to take action