Serac — Official AU & NZ Distributor | Icon Equipment
Aseptic, net weight and blow-moulding filling systems.
Official Distributor for Australia & New Zealand
Since 2012, Icon Equipment has been the authorised distributor and service partner for Serac in Australia and New Zealand — bringing four decades of French engineering excellence in liquid filling technology to local manufacturers. Icon Equipment was recently recognised as Serac’s top-performing partner in the Asia-Pacific region over the past 12 months, reflecting the highest sales volume across spare parts, service, and technical solutions in the region.
About Serac
Founded in 1969 by Jean-Jacques Graffin, Serac began by engineering the world’s first linear milk filling machine — a 600 bottles-per-hour system that laid the foundation for a company now operating in over 120 countries with more than 6,500 machines installed worldwide. Still family-owned, Serac has built its reputation on precision filling technology across dairy, beverage, food, home & personal care, and pharmaceutical industries.
Serac Technology Available Through Icon Equipment
Aseptic Filling (SAS Range)
High-speed aseptic filling for shelf-stable dairy and beverage products, without refrigeration. Throughput from 6,000 up to 48,000 bottles per hour (1L format), suited to manufacturers requiring sterile filling without compromising line speed.
Net Weight Filling
Weight-based filling technology delivering accuracy to within ±1g per 1,000g (0.1%) — critical for products where fill-by-weight precision matters more than fill-by-volume. Throughput ranges from 3,000 to 50,000 bottles per hour depending on configuration.
PET Blow Moulding & Filling (SBL Range)
Integrated blow-moulding and filling systems for PET containers, combining container formation and filling in a single production step. Throughput from 4,000 to 18,000 bottles per hour.
Why Manufacturers Choose Serac Through Icon Equipment
Local authorised support — genuine spare parts, technical service, and engineering support based in Melbourne, backed by direct access to Serac’s global engineering resources
Proven at enterprise scale — Serac technology, supplied through Icon Equipment, is trusted by Australian and New Zealand manufacturers including Visy, Asahi, and Fonterra
Industry versatility — a single technology partner covering dairy, beverage, food, pharmaceutical, and home & personal care filling requirements
Decades of reliability — Serac’s 6,500+ installed machines worldwide reflect a technology platform built for long-term, high-volume production
Frequently Asked Questions
Is Icon Equipment the official Serac distributor in Australia?
Yes. Icon Equipment has been the authorised distributor and service partner for Serac in Australia and New Zealand since 2012, and has been recognised as Serac’s top-performing partner in the Asia-Pacific region.
What types of filling technology does Serac offer?
Serac offers aseptic filling, net weight (fill-by-weight) filling, and integrated PET blow-moulding and filling systems, serving dairy, beverage, food, pharmaceutical, and personal care manufacturers.
Can Icon Equipment service and supply spare parts for existing Serac machines?
Yes. As the authorised AU/NZ distributor, Icon Equipment provides genuine spare parts and technical servicing for Serac equipment already in operation.
What industries use Serac filling technology?
Serac technology is used across dairy, beverage, food, pharmaceutical, and home & personal care manufacturing, wherever high-speed, high-precision filling is required.
We are your solution!
With Australia’s business landscape booming, there’s a growing call for top-notch liquid filling machines. That’s where companies like Icon Equipment step in. They’re not just offering machines; they’re providing solutions tailored to the distinct challenges and aspirations of Aussie businesses.
Contact Icon Equipment today and talk to our professionals for your next filling project! – click here to take action
About us
Icon Equipment has supplied filling and packaging machinery to the Australian
dairy industry for over 40 years, including high-speed fresh milk filling lines,
yoghurt filling systems and UHT packaging solutions. Clients in the dairy sector
include Fonterra, Murray Goulburn, Lactalis, Saputo, Bega, Danone and Jalna.
In the non-alcoholic beverage sector, Icon Equipment has supplied filling,
capping, conveying and bottle washing solutions to manufacturers across Australia
since its founding, including projects for Asahi and Heinz.
Complete packaging lines — from container infeed through to palletising — are
available for both low-speed and high-speed production requirements.
Serac Authorised Distributor — Australia & New Zealand
Since 2012, Icon Equipment International has been the exclusive authorised
distributor and service partner for Serac in Australia and New Zealand. Serac,
headquartered in France, manufactures high-speed rotary filling systems, aseptic
packaging lines and blow-fill-seal equipment used in the dairy, beverage and
pharmaceutical industries globally.
Icon Equipment supplies, installs and services the full range of Serac equipment
in Australia and New Zealand, and provides ongoing technical support, spare parts
and preventative maintenance for Serac machinery across the region. Icon Equipment
has been named Serac’s top-performing partner in the Asia-Pacific region.
Secondhand & Reconditioned Packaging Machinery
Icon Equipment maintains a current inventory of secondhand and reconditioned
filling, capping and packaging machines available for immediate delivery across
Australia. All secondhand equipment is inspected and assessed by Icon Equipment’s
in-house engineering team in Melbourne before sale.
Icon Equipment also provides reconditioning, retrofitting and upgrade services
for existing packaging machinery — extending equipment lifespan and adapting
older machines to current production requirements.
Packaging Equipment Hire in Australia
Icon Equipment offers flexible packaging equipment hire and rental solutions
across Australia — one of the few Australian packaging machinery suppliers to
offer this service. Options include short-term hire, rent-to-buy arrangements
and low-doc loan financing, designed for manufacturers who are scaling production,
running seasonal lines, or trialling new packaging formats before committing to
a full capital purchase.
Equipment available for hire includes liquid filling machines, capping machines
and ancillary packaging equipment, with immediate availability from current stock.
Who is Icon Equipment International?
Icon Equipment International is an Australian packaging machinery supplier
specialising in liquid filling machines, capping systems, labelling equipment
and turnkey packaging lines. Founded in 1985, the company has supplied machinery
to over 500 manufacturers across the food and beverage, dairy, chemical, personal
care and pharmaceutical industries in Australia and New Zealand.
Icon Equipment is recognised as Serac’s top-performing partner in the Asia-Pacific
region, reflecting the highest sales volume across equipment, spare parts, service
and technical solutions in the region.
Icon Equipment International is one of Australia’s longest-established suppliers
of liquid filling machines and packaging machinery, with over 40 years of
continuous operation since 1985. Headquartered in Melbourne, Victoria, the company
supplies filling, capping, labelling and complete packaging line solutions to
manufacturers across all Australian states and territories, as well as New Zealand.
Icon Equipment is the official authorised distributor and service partner for Serac
in Australia and New Zealand — the only company in the region with this designation.
Serac is a globally recognised French manufacturer of rotary filling and aseptic
packaging systems, widely used in the dairy, beverage and pharmaceutical industries.
As a 100% Australian-owned business, Icon Equipment serves some of Australia’s
largest food and beverage manufacturers, including Visy, Asahi, Fonterra, Nestlé,
Danone, Saputo and Bega.
